Inanda Community Radio is a 24 hour; eThekwini Municipality based community radio which is an integral part of the INK (Inanda, Ntuzuma, Kwa-Mashu) urban renewal program by providing link to the grass roots level of the community. Inanda Community Radio is not only a tool for providing for information dissemination but catalyst for change.
Footprint covers: The greater eThekwini Municipality and the outskirts of Pietermaritzburg, Inchanga in the west, Tongaat North, Ugu District, Stanger and Portshepstone in Northern natal KwaMbonambi, Mpangeni, Richards Bay, Mtubatuba, Melmont.
The station is an aspirational best community radio in the greater eThekwini region and offers through our various programmes, a link in the emerging black politically and socially aware middle class. The black middle class, defined in South Africa as people who earn at least R154 000 per, is said to have grown by 368% between 1998 and 2004 largely due to the governments black empowerment policies intended to increase black participation in the mainstream economy- Source: Unilever Institute Study)
Our presenters/ Djs are developed and marketed as brands, and as community icons they add to the brands advertised and promoted by the station.
Inanda 88.4 fm boasts of being truly reflective of South Africans economic state and that is evident through our demographics.
Broad : 4 50 year old
Core : 18 50 year old
LSM : 1-8
Socially and Politically aware and aspirant young adult
Educated/ partially educated
Beginning of career
Lifestyle events and activities
Self made successful business man
Senior Manager local/ Provincial government
Aspirant to luxury
Black Middle Class