Marketing & Sales

Inanda Fm Rate Crad 2016

Inanda Community Radio is a 24 hour; eThekwini Municipality based community radio which is an integral part of the INK (Inanda, Ntuzuma, Kwa-Mashu) urban renewal program by providing link to the grass roots level of the community. Inanda Community Radio is not only a tool for providing for information dissemination but catalyst for change.

Footprint covers: The greater eThekwini Municipality and the outskirts of Pietermaritzburg, Inchanga in the west, Tongaat North, Ugu District, Stanger and Portshepstone in Northern natal KwaMbonambi, Mpangeni, Richards Bay, Mtubatuba, Melmont.

The station is an aspirational best community radio in the greater eThekwini region and offers through our various programmes, a link in the emerging black politically and socially aware middle class. (“The black middle class, “defined in South Africa as people who earn at least R154 000 per annum, is said to have grown by 368% between 1998 and 2004 largely due to the government’s black empowerment policies intended to increase black participation in the mainstream economy- Source: Unilever Institute Study)

Our presenters/ Dj’s are developed and marketed as brands, and as community icons they add to the brands advertised and promoted by the station.

Demographics

Inanda 88.4 fm boasts of being truly reflective of South Africa’s economic state and that is evident through our demographics.

• Broad : 4 – 50 year old
• Core : 18 – 50 year old
• LSM : 1-8

18 – 35
• Socially and Politically aware and aspirant young adult
• Educated/ partially educated
• Beginning of career
• Status conscious
• Lifestyle events and activities
• BEE candidates

35 – 50
• Self made successful business man
• Politically involved
• Senior Manager local/ Provincial government
• Aspirant to luxury
• BEE Participant
• Community Developer
• Black Middle Class