Austine Jekwu Okonkwo, known under the stage name Noble Jay, A Nigerian recording artist, songwriter and performer based in South Africa, CEO of NO BE LIE ENTERTAINMENT. Austine Jekwu Okonkwo hails from Anambra state in Umueze- Anam, Anambra west LGA. Noble jay completed his primary and secondary education in Nigeria prior moving to South Africa for more studies.

Noble Jay further built on his musical knowledge during his SA stint. he is known for his style of dressing, the art takes music and fashion to be his number 1 priority, his style of music is known to be Afro pop /dance hall/hip hop trap.