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The Station

Inanda 88.4 fm has been broadcasting since 2003 under special events licences. In 2006 the station managed to obtain a 4year Sound Broadcasting license. The format of the station is community development based with specific focus to education and raising community awareness on various developmental initiatives and socio-economic matters. Our programming format is 60% content and 40% music, with South African music represented across genres of music making up 60% of the playlist.

Primary Target Market: Although a family broadcaster, our primary market is “The Productive Adult@ 18-50 year old Durbanite. Aspirant, Politically conscious and development oriented (18-35 Aspirant, Young Black and Driven)

Secondary Market: 4-17 Old Youth.

Listenership figures: 136 000.00

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Marketing & Advertising

Inanda Community Radio is a 24 hour; eThekwini Municipality based community radio which is an integral part of the INK (Inanda, Ntuzuma, Kwa-Mashu) urban renewal program by providing link to the grass roots level of the community. Inanda Community Radio is not only a tool for providing for information dissemination but catalyst for change.

Footprint covers: The greater eThekwini Municipality and the outskirts of Pietermaritzburg, Inchanga in the west, Tongaat North, Ugu District, Stanger and Portshepstone in Northern natal KwaMbonambi, Mpangeni, Richards Bay, Mtubatuba, Melmoth.

The station is an aspirational best community radio in the greater eThekwini region and offers through our various programmes, a link in the emerging black politically and socially aware middle class. (“The black middle class, “defined in South Africa as people who earn at least R154 000 per annum, is said to have grown by 368 percent between 1998 and 2004 largely due to the government’s black empowerment policies intended to increase black participation in the mainstream economy- Source: Uniliver Institute Study)

Our presenters/Dj’s are developed and marketed as brands, and as community icons they add to the brands advertised and promoted by the station.

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Advertising

Our advertising is available in three categories, namely:

• 15, 30 and 45 seconds of advertising.

• Sponsored features (incl. Opening and Closing billboards)

• Outside Promotion.

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